Winners Directory

Fabric & mixed-media artist & horror fan, dragging traditional crafts into this century with an embRUDEry twist!


10 Beaumanor, Herne Bay, Kent. CT6 5TQ

About The embRUDEry Store

I'm Victoria and I am the owner of The embRUDEry Store! *waves frantically*
I started running my own business back in 2007 when I launched The Krafty Lady on a certain auction selling website...! I was young and had no business experience at all, however I managed to become one the very first Fair Trade stores online in the UK.
I went on to run Valley Crafts UK; another online business, but selling some of my own artwork as well as continuing to stick to ethically sourcing of all my materials. My success with this business led me to help other small-medium sized businesses to develop and grow - including some you may now have heard of!

I started my family in 2012 so traded my business life for a part time librarian job, and began to write fiction in my spare time, (when I had some!). In 2019 I successfully self-published a children's book and this spurred me on to write the stories I really wanted to write - terrifying ones!
In 2020 everything changed. The pandemic struck the UK and in March there was a full lockdown put in place. I lost my part time job. Life changed drastically for everyone. And it is here that I write the next part of the story. August 2020. When The embRUDEry Store came to life, combining all of my passions and hobbies, all of the things I had learned over the years, and most importantly to me, the opportunity to bring even a tiny bit of joy to whoever I could!