Winners Directory

Textile Artist | Keepsake Memory Bears | Digital Hand Embroidery Patterns

About Just Sew Helen

Welcome to Just Sew Helen - a Textile Artist creating personal keepsake bears & digital embroidery patterns.

Just Sew Helen creates Keepsake Memory Bears & Cushions made using cherished clothing, the perfect way to preserve clothing, a blanket or other fabrics belonging to a loved one.

The other side of my business is hand embroidery and, although I am no longer selling embroidered Baby Loss Keepsakes, the patterns are available to purchase as a digital download to create your own, unique remembrance picture.

I am now working as a freelance photographer for a fabric company & am focusing on this alongside my website and blog.  Overall, my site will be a place to share sewing plans, dressmaking, reviews, pattern & fabric pairing inspiration and snippets of tools, gadgets, notions and equipment I use or that are on my wish list.

More information about how the business has evolved can be found here - 

How Just Sew Helen Began

After successful treatment for a serious illness in 2012 I wanted to do more to help others & make more use of my two best, but very different skills  - midwifery & sewing.  I had been a midwife for 29 years & have since taken early retirement (2019).  I have always sewn, taught by my mom from a young age.  

Fast forward to May 2015 & my direction was refined after the sad loss of my mom following ovarian cancer. 

My business evolved to create textile remembrance gifts & my focus was mostly on baby loss items.

I love to recreate art & drawings into permanent keepsakes using hand embroidery and applique & my products ranged from children's drawings to cushions and keepsake pictures. 

I continue to take every opportunity to raise awareness around ovarian cancer & donate to Target Ovarian Cancer.  I have also been involved in information reviews for cancer charities.

I have an ideal target audience on social media to promote awareness around ovarian cancer within the crafting community, who are mostly women.

Items can be purchased via my website or Etsy (

Thank you for reading about my business.